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Finding Your Hotel Story: 7 Tips

How do we help thousands of hotels find and craft their story? We're bringing you 7 tips from our Storytelling Specialists, on #NationalTellAStoryDay!

Posted by Leonardo Social on Monday, April 27, 2015

Meet Our Contributors

Hannah Yardley

Storytelling Specialist, Leonardo

Vicky Tobianah

Manager, Content Marketing, Leonardo

Aneta Tasheva

Storytelling Specialist, Leonardo


When you have helped thousands of properties find their unique story, you probably have some insightful tips worth listening to.

That’s why we asked our Storytelling Specialists what they believe are the most important tips to finding a unique and authentic story.

Listen to these seven tips from our in-house experts who have worked with thousands of accommodation providers from hotel marketers to B&B innkeepers.

Topics Covered In This Video

How To Make Your Property Show Rather Than Tell

It’s not enough to tell travel shoppers what you can offer them. Learn how to go one step further and engage travel shoppers in ways that build relationships.

Don’t Be Afraid To Find Your Story

The hotels that stand out are the ones that are willing to take risks to differentiate themselves. Learn what it takes to stand out from the rest and tell travel shoppers who you are.

What Travel Shoppers Want To See On Your Website

We show you what compels travel shoppers to book and what causes them to leave your website.