Meet Our Speakers
President and Chief Operating Officer, Zenique Hotels
E-Commerce and Revenue Management Consultant, Granite Hospitality
Director of Client Services, Egencia
VP Best Practices, Online Merchandising, Leonardo
Smart hotel marketers know where their business is coming from. They can then focus their efforts on delivering the stories that best suit their target audience.
If you want to learn how you can target business travel shoppers to your website, then be sure to watch this webinar recording as soon as you can to improve the story you tell to these corporate travel shoppers and engage with them, leading to more bookings.
It includes the latest information on what business travelers want (hint: it’s not just a printer and a WiFi connection anymore) and why the blurring lines of business and leisure travelers affect your marketing.
Topics Covered In This Webinar
Who Are Business Travelers?
Nathan Brooks, Director of Client Services at Egencia, takes us through the behavior and booking preferences of these travel shoppers so you can target them accurately.
How Can You Target Business Travelers?
President and COO of Zenique Hotels, Rupesh Patel, explains in detail what it takes to effectively target your marketing messages so you increase traffic from the visitors you want to find you.
Most Important Business Travel Amenities
Listen to Melissa Bruckler, E-Commerce and Revenue Management Consultant at Granite Hospitality, explain the five most important features this demographic is looking for when deciding where to book.