Meet Our Speakers
Dr. Lalia Rach
Trend Forecaster, Innovator and Visionary, former Dean of the NYU Hospitality School
Principal, Nasuti & Hinkle Creative Thinking
VP Best Practices, Online Merchandising, Leonardo
Storytelling is often overlooked as unimportant or irrelevant to a hotel’s digital marketing strategy. But make no mistake, if done right, storytelling can have a dramatic impact on your bottom line.
The average travel shopper visits more than 20 websites before booking a hotel online. How do you make sure yours is the one that ultimately wins their business? It all comes down to telling the right story; one that resonates with the traveler, improves your perceived value, and separates you from the competition.
Learn how, by telling the right story, your property can increase bookings, occupancy levels, and even charge more than your competition across the street.
Topics Covered In This Webinar
The Ripple Effect of Storytelling
Learn how telling a compelling story on your website can boost your ADR, occupancy and ancillary revenue
The Elements of Effective Storytelling
Get practical tips on how to start telling your story, and the existing resources you can use
How to Get Ahead of the Trend
Discover what 3 digital marketing trends are likely to shake up the hotel industry, and how to get ahead of them