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How to Tell a Compelling Story on Instagram: A Cheat Sheet for Hotel Marketers

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Introduction

Instagram is one of the fastest growing social media platforms with over 300 million users. The question is: can your hotel compete with the 70 million photos uploaded every day?

To win first place for your travel shopper’s attention, you might have to cheat.

With our cheat sheet, you’ll learn the best practices on Instagram to entice travel shoppers through visual storytelling. We provide you with everything you need to know to increase your reach and promote your hotel’s brand.

Topics Covered In This Cheat Sheet

Creativity on Instagram

In this section, you’ll learn how to creatively use filters, reposts, videos and more.

How to Grow Your Following

If you’re looking to grow your following, read our advice on how to reach new travel shoppers through timing and hashtags.

Best Practices

We give you the best practices to catch the attention of your audience through various methods, like user-generated content.

Here’s An Excerpt From This Resource

Simply put, Instagram is an easy-to-use, fun visual storytelling outlet that allows you to capture wonderful moments and authentically share your hotel’s story. Vibrant visuals and explosive rich media will create an emotional connection with your guests and the great content you produce will help travelers envision the experience they can have at your hotel.

Nowadays you can essentially have your own creative production suite all wrapped up in a smartphone. The capabilities have greatly improved so shooting high quality video and photographs can literally be done in 60 seconds. And in this digital age where visual storytelling is the best avenue to connecting with prospective guests, Instagram is a digital marketer’s best friend.

Instagram is a purely mobile application, so in order to sign up for an account, you must download the app on a mobile device. You can enter your email address or login with your hotel’s Facebook account.

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Leonardo