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How to Tell a Compelling Story on Twitter: A Cheat Sheet for Hotel Marketers

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Introduction

Twitter has over 270 million monthly active users, who send 500 million tweets a day! How is a hotel supposed to compete with that much content?

We have the answers for you. It’s okay with us if you cheat.

In our cheat sheet, we reveal the most important components to tell a compelling story on Twitter. At the same time, you’ll learn how to promote the distinct characteristics of your property, showing travel shoppers what makes your hotel special.

Topics Covered In This Cheat Sheet

Essential Sections of a Twitter Profile

This section will clearly lay out what you need to know to capture the attention of your visitors.

Amplifying Your Hotel’s Story

We offer ideas on how to promote unique aspects of your property and generate engagement.

Tweets to Beat

Having trouble deciding what to post on Twitter? We provide some great hotel examples on Twitter to help you get started.

Here’s An Excerpt From This Resource

A tweet is a compelling, short message – just 140 characters or less – that can help you engage with prospective, current and future hotel guests by showcasing what makes your hotel story unique, joining conversations that are already happening about your hotel or location, and broadening your social community.

Keep in mind that your “tweets” are a reflection of your hotel and what it represents – so show off what makes your hotel unique: the stunning views of your hotel, the local nightlife, or your favorite nearby restaurant.

Your hotel story could also include the people who make your hotel unique – your guests and your staff! If you’re not sure what your hotel story is, then join in on the conversations happening around you to get an idea of what travelers are looking for. Are your potential customers looking for a place to relax? Your ocean view rooms are part of your hotel story, so snap a picture and let your Twitter travelers know

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Leonardo