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How to Tell a Compelling Story with Video: A Cheat Sheet for Hotel Marketers

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Introduction

Video may have killed the radio star, but it can only bring life to your hotel’s online presence.

In fact, video now appears in 70% of the top 100 search results, which means it’s not just crucial for SEO, but for your success on social media.

This cheat sheet will give you the basics to incorporate video in your marketing strategy and teach you how to easily create, publish and share videos that will attract online travel shoppers.

Topics Covered In This Cheat Sheet

Video 101

Before getting started, list your brand values and objectives from your video marketing strategy.

Types of Video

In this part, you’ll learn the most common ways to use video and the best ways to make them on a budget.

What Guests Want to See

We give you the statistics on what travel shoppers really want to see in your rich media.

Here’s An Excerpt From This Resource

Rich media helps you differentiate your hotel from the competition. Video provides travelers with a better understanding of the experience they’ll have at your hotel and instills confidence that this is the right choice for them.

YouTube is a primary source for travel inspiration. More than one billion people watch more than six billion hours of video on YouTube every month.

Anyone can create and curate videos for their property. The million dollar question is, what type of content are they looking for? Eighty-eight percent of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas. People want to connect with creators and brands, so all roads should drive back to the ideology of “help, not hype” when designing videos.

Like it or not; video is here to stay. Conventional wisdom would err on the side of not waiting any longer to incorporate it into your digital marketing strategy and use video to express your hotel story. This Cheat Sheet will give you the tips to get started creating video and then sharing it on all your sales channels.

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Leonardo