Meet Our Speakers
Managing Director, Marketing Programs, Best Western International
VP Best Practices, Online Merchandising, Leonardo
Studies show travel shoppers are using OTAs for more than just booking trips. Just as many, if not more, are using OTAs simply as one part of a multi-stage travel shopping journey.
In this webinar, we tackle the role of OTAs throughout the travel shopping journey and how your property can benefit from telling your story on these channels.
Watch today to learn the role of OTAs in the travel shopping journey and practical ideas for maximizing your OTA presence.
Topics Covered In This Webinar
The Connection Between Mobile & OTAs
Robert Cole, Founder of RockCheetah, shows us why travel shoppers often flock to OTAs from their mobile devices – and how you can win their business instead.
Which OTAs Are Most Popular With Travel Shoppers?
Each OTA has a particular segment they reach; learn the different categories so you can make sure you’re reaching your ideal guest.
The OTA Market Share Continues To Grow
Managing Director of Marketing Programs at Best Western International, Glen MacDonell, shares his findings relating to the popularity of OTAs for travel shoppers.