Webinar ( View All )

Marketing to Business Travelers: Art & Science of Visual Storytelling

Meet Our Speakers

David Attardi

Vice President, Interactive Marketing, B.F. Saul Company

Joff Romoff

Director of Supplier Relations, Global Supplier Management, Concur

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo


The business travel industry is continuing to grow and there is no better way to speak and engage with these travel shoppers than through visual storytelling.

Watch this webinar to learn how you can use the features of visual storytelling to appeal to what the business travel shoppers looks for.

Learn what appeals to this demographic, why visual storytelling is the most effective way to reach them, and more!

Topics Covered In This Webinar

The Most Important Features Business Travel Shoppers Look For

Joff Romoff, Director of Supplier Relations at Concur, explains what his research has found in relation to the needs of the business travel shopper.

How To Leverage Video For Business Travel Shoppers

Did you know video is an extremely important aspect to the business travel search? Learn how you can use this media to your advantage.

The Importance Of Social And Online Reviews

Listen to David Attardi, VP of Interactive Marketing at B.F. Saul Company, explain how you can use reviews to your advantage.