Today, 55% of all accommodation bookings are made online. Yet, 60% of the hoteliers we polled said that driving website conversions was their biggest challenge.
In this hyper-competitive online travel market, a hotel website that’s not optimized for conversions just won’t cut it. There’s a lot of other options out there, and travelers will go find them.
In this hotel marketer’s playbook, you’ll learn how to build a high-converting website that works, along with how to track and optimize its performance.
Topics Covered In This Report
The Basic Formula for Website Conversions
We outline 3 things every high-converting website has. See where your website may be falling short and how to turn things around.
Track Performance and Define Success
We explain the most important website performance metrics to pay attention to, along with some travel industry benchmarks to help you define success.
New Ways to Build a Hotel Website
Creating a high-converting website doesn’t mean starting from scratch. We outline some tools available to help save you time and money.
Here’s An Excerpt From This Resource
Increasingly our lives are spent online – especially when it comes to being a consumer. We can buy just about anything online these days – clothing, shoes, cars – heck, we can even order groceries with recipes included for the week and have them delivered to our front door. Travel, and specifically lodging, is no different. With a few clicks we can book a quick 24 hour business trip or a 3 week dream vacation in the south of France.
One of the challenges that comes with the online world is that there is also increased competition and choice. Just consider the travel shopping journey. Today, travel shoppers visit an average of 38 travel sites before booking a vacation online. And their search is not limited to just one device – 98% of consumers now move “sequentially” between different screens (desktop, mobile and tablet) within the same day. So how do you stand out and win their business?
Online retail giants, Amazon and Zappos, have been focused on solving this problem for years. Both companies are solely based online, and have perfected
the online shopping experience, treating their homepage as their “storefront” and their “shopping cart” as the all-important cash register.