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Creating Visually Compelling Website Experiences: A Scorecard for Hotel Marketers

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Introduction

Did you know that 93% of people say visuals are the most important factor in their purchase decision? This proves that travel shoppers crave visuals during their shopping journey and is just one reason your hotel needs a visually compelling website.

With the right visual story, you will capture travel shoppers’ imaginations. In turn, they’ll make an emotional connection with your hotel, leading them to choose you at the end of their shopping journey.

With this scorecard, you’ll evaluate your hotel website’s multi-media gallery and find out if you give travel shoppers the visual-first experience they crave.

Topics Covered In This Scorecard

Visual Compelling Must-Haves

We teach you all the most important aspects of a visually compelling website from how to categorize tabs to what type of media to use.

How to Improve Your Hotel’s Visual Presence

Keep travel shoppers’ attention all the way to the end of their shopping journey with our advice on how to improve the visual experience on your website.

How Your Website Measures Up

Put your hotel’s website to the test and find out how well it measures up.

Here’s An Excerpt From This Resource

Take your visual experience to the next level. You clearly have a solid understanding of the visual features that help capture your website visitors’ attention and draw them in. But as consumer demands for engaging and informative visuals online continue to evolve, so too must your hotel’s website.

Consider a website media gallery solution that is designed to help you meet the demands of today’s visually driven consumers and includes the features that can help take your visual experience to the next level.

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Fill out the form below and we’ll email you a PDF version.
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Leonardo