Visual-driven stories, mobile optimization, social footprints, and video, video, video – if your website hit these key points this year, we know you had a great 2014!
In this eBook, we review the top hotel marketing trends of 2014 and outline what you should look out for in 2015.
From our take on the changing shopping journey to expert opinions on how to adapt, this resource will explain how to make 2015 your best year yet.
Topics Covered In This eBook
This year, content is truly king. We explain how to source, curate, publish, and amplify authentic and quality content.
The Power of Social Media and Mobile
60% of time spent on the mobile internet is devoted to social networking. Learn how to adapt your site to changing browsing methods.
As the web moves to a more personalized medium, we show you how to customize your content for your audience.
Here’s An Excerpt From This Resource
When visual storytelling works it conveys impressions and invokes memories; when it works well, it makes us feel. That’s what content marketing is: creating and telling your story online, to reach your prospective consumer, with an emphasis on helping (informing), rather than just selling. And it’s what smart marketers are turning to in 2015. In fact, more than half of B2C marketers plan to increase their content marketing budget over the next year.
There are a lot of bright hotel marketers out there who already have the recipe for the secret sauce and understand that people don’t want to be “sold to” any longer. This is particularly true of the Millennials, a generation solidly grounded in the workforce, and they are traveling a lot. This group can smell a spin from a mile away so authenticity is essential to a successful marketing program, but they’re in good company – this sentiment transcends all demographics in today’s society. Good content is the stimulus that leads enquiring consumers through the shopping journey on their road to purchase, not an afterthought that surrounds the booking engine.