What is the best social media platform to engage travel shoppers? The truth is it’s not the type of platform you use that counts, it’s how you use it.
Each social media channel has a different audience with unique expectations. Instagram and Facebook followers expect engaging visuals, while Twitter followers want short and sweet up-to-date information about what’s happening around your property.
In this cheat sheet, we give you advice on the best ways to use Facebook, Twitter, Instagram and video to ensure you find success on any channel.
Topics Covered In This Cheat Sheet
Visual Storytelling on Facebook
In this section, you’ll find out how to create a meaningful story about your hotel through visual storytelling on Facebook.
We give you the essentials to increase engagement and capture the attention of travel shoppers on Twitter.
Video: Best Practices
Our best practices will teach you the six different kinds of video you can create to capture travel shoppers’ attention.
Here’s An Excerpt From This Resource
Rich media has exploded onto the digital marketing scene. In fact, Cisco predicts that by 2017, video content will account for 69% of consumer internet traffic.
Engaging, high-quality video compels people in ways that photo and text alone cannot, by striking an emotional cord within the consumer. They’re powerful, easy to use and affordable, which is why any well-rounded digital marketing strategy needs video.
Rich media helps you differentiate your hotel from the competition. Video provides travelers with a better understanding of the experience they’ll have at your hotel and instills confidence that this is the right choice for them.
YouTube is a primary source for travel inspiration. More than one billion people watch more than six billion hours of video on YouTube every month.