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Successful Targeting: A Lookbook by Leonardo

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Introduction

Millennials, business, leisure and group travelers are all searching for the right hotel, but their requirements are very different.

While everyone knows it’s important to target the right guests, it can be very difficult to learn the best practices to target each demographic.

The best way to learn is from the pros, so here are four properties doing an excellent job creating content targeted to specific demographics using Vizlly, our Multi-Channel Digital Marketing System.

Topics Covered In This Lookbook

Multi-Channel Marketing For The Business Traveler

We show you how Holiday Inn Denver Lakewood showcases all the attributes that business travelers care about through compelling imagery.

Social Media Marketing For The Leisure Traveler

See how Hotel Josef uses Vizlly to create customized multi-media Facebook Apps to engage with travel shoppers looking for inspiration.

Mobile Optimization For The Millennial Traveler

We share how Ashley Inn and Suites optimized their mobile website to appeal to this demographic and increase bookings by 20%.

Here’s An Excerpt From This Resource

Whether they’re traveling for a family function or a corporate event, group travelers are important to many hotels because they help fill room blocks. They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees.

One of The Holiday Inn Burlington Hotel & Conference’s target demographics are group travelers – in particular, corporate travelers staying at the property for meetings and events.

Using Vizlly’s web marketing module, the property embedded multi-media galleries onto their website. Clearly organized by tabs, the galleries ensure travelers don’t have to scroll through hundreds of images to find what they’re looking for – especially meeting and events groups who want information on your facilities and space, fast.

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Leonardo