We know as a property owner you have your hands full, but being on top of trends and staying ahead of the curve will allow you to rise above the competition and see success.
In this short eBook we outlined the trends that you really should pay attention to in order to stand out from the competition and attract travel shoppers.
From content marketing, to mobile, and more, we have narrowed down the list of important to-dos that will take your property to the next level in 2015.
Topics Covered In This eBook
The Importance of Content Marketing
We will explain how you can find and tell your unique story that will intrigue travel shoppers using content marketing.
The Takeover of Mobile
61% of mobile users abandon non-mobile optimized websites and visit a competitor’s instead. Learn how to be found on the devices travel shoppers are searching on.
We show you how to take advantage of tailored content to make sure what you publish gets to the right travel shoppers.
Here’s An Excerpt From This Resource
In 2010, Steve Jobs predicted that tablets would eventually takeover PCs. His prophecy will become true in 2015. Gartner predicts a total of 320 million tablet sales, versus just 316 million PC sales (desktops and laptops).
However, this is small potatoes compared to mobile. Next year, Gartner predicts ~ 1.95 billion mobile phone sales — around 70% of which will be smartphones.
Now, imagine this scenario. Friends are sitting around, talking about where to take their next vacation. Everyone in the discussion pulls out their tablet or phone and someone grabs the laptop that is already on the table. Ideas are starting to flow and the group decides to head to San Francisco for a long weekend. The million dollar question: where to stay? Nob Hill, North Beach or the Mission District? So many choices, where do I start? 57% of leisure travel shoppers and 64% of business travel shoppers will start the shopping and booking process with search and then go from there.