Webinar ( View All )

TripAdvisor Tell-All: How to Use Reviews to Drive Bookings

Meet Our Speakers

Brian Payea

Head of Industry Relations, TripAdvisor

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo


Are reviews an integral part of your online marketing strategy?

The majority of travel shoppers won’t book accommodations without reading reviews first, so make sure your reviews compel these shoppers to book.

This webinar with TripAdvisor covers everything you need to know about reviews. Tips to generate more reviews, how to respond to negative reviews how TripAdvisor decides your rank and more. Watch today!

Topics Covered In This Webinar

Reviews Impact Your Bottom Line

Head of Industry Relations at TripAdvisor, Brian Payea, shows us how guest reviews have a significant impact on your total earnings, backed up with concrete facts and statistics.

The Influence of Management Responses

Want to give travel shoppers confidence you have their concerns in mind? We share how you should respond to reviews in order to positively affect future bookings.

Using Reviews To Find Your Story

Adele Gutman, VP of Sales, Marketing & Revenue at Library Hotel Collection, shares her findings of how browsing through numerous guest reviews gave her authentic stories to tell.