Webinar ( View All )

Learning From Google’s 2014 Traveler Study

Meet Our Speakers

Kathryn Galambos

Industry Analyst, Travel, Google

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

Overview

Google Travel’s annual study reveals what travel shoppers are really looking for with detained insights on their search habits, TV and video viewing habits and the differences between the needs of business and leisure travelers.

We teamed up with them to learn important statistics and insights about the online travel shopping journey to help your property stand out to online travel shoppers. This is the one webinar recording you must watch this year.

Topics Covered In This Webinar

Where Does The Inspiration For Travel Come From?

Kathryn Galambos, Industry Analyst of Travel at Google, shares how travel shoppers first begin to think about inspiration for their next destination.

The Importance Of Digital In The Research Stage

The path to purchase is complex, so learn where travel shoppers begin their research so you can stand out and be found.

The Cross-Device Movements Of Travel Shoppers

Kathryn Galambos explains why mobile is extremely important early on and tells us why and how travel shoppers move from one device to the next in their shopping journey.


Leonardo