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Essentials of Excellent Hotel Videos

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Introduction

The difference between an excellent video and an average video can make or break a direct booking. Be sure your video is in the former group so you’re not overlooked by travel shoppers.

Creating an engaging and exciting video can keep the attention of travel shoppers and increase conversions on your website. Learn the essentials of how to create that video here.

From guidelines to creating a great video to how they can increase your direct bookings, we cover everything you need to know to start building deep connections with travel shoppers.

Topics Covered In This Whitepaper

The Best Video Techniques To Keep Travel Shoppers Engaged

Not all videos are created equal, so learn how to make your content the best it can be to attract travel shoppers.

How To Increase Bookings With Video

We know travel shoppers respond to video content, so here’s how to make sure those responses lead to more conversions.

The Impact On Your Website From Including Rich Visual Media

Learn the positive effects a high quality video can have on the rest of your website.

Here’s An Excerpt From This Resource

The best videos are meaningful to those who view them. One generic video may not resonate with everyone so savvy hoteliers create multiple videos that target specific groups of guests (in addition to their general overview video).

The most obvious place to begin is with a video for business travelers and one for leisure travelers. The key is to focus on what’s important to each group.

You can get ideas from the Best Western City Centre/Centre Ville. They have created segmented videos targeting businesses travelers and families

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Leonardo