We’ve compiled information from 590 companies within the hospitality industry to determine the success they see from their digital marketing efforts.
Learn merchandising best practices that will inspire you to create strategies on-trend that result in increased direct bookings.
Download this whitepaper today to discover the findings that will help you create digital strategies for your property that work.
Topics Covered In This Whitepaper
How To Enhance Visual Merchandising Experiences To Improve Conversions
We’ve compiled all the necessary information you need to create a visual experience that will increase conversions.
Improving the Online Presence Of Your Property
Learn how hospitality professionals from all over the world create engaging content for their property’s online presence.
What Are The Most Popular Digital Marketing Features Of Hospitality Professionals?
We have the answer inside. Learn what’s working for hotel marketers today!
Here’s An Excerpt From This Resource
More than half of all respondents have deployed videos for merchandising, advertising and demonstration. About one third of all respondents have deployed hotel tours, dynamic displays, 360 degree spin/panoramas and one quarter have deployed search landing pages and interactive brochures.
Between one tenth and two fifths of all respondents have deployed features such as lifestyle imagery, microsites, room comparisons, animation, interactive design tools, quick looks and roll overs.
The top deployed ratings include videos for merchandising and advertising: 56%, hotel tours (combinations guided spin, zoom imagery, videos or animation with copy: 42%, dynamic displays (banner, carousel, tabbed, grid views): 38%, 360 degree spin/panoramas: 33% and search landing pages: 30%.