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How to Use Online Video to Increase Conversions

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Introduction

The impact of video on the travel shopping journey is growing every day. High quality videos lead to more direct bookings.

We’ve compiled 10 steps you can take to get started with video and begin impressing travel shoppers.

More than anything else, video helps travel shoppers identify and engage with your property. Don’t miss out on this opportunity any longer!

Topics Covered In This Whitepaper

How Videos Keep Travel Shoppers Engaged Longer And Booking More

We breakdown how video helps increase conversion rates.

Why Your Property Should Already Be Using Video On Your Website

Travel shoppers want to see video now, so you have to be ready for them with compelling videos that show off your property’s unique features.

How To Track The Success Of Your Video

Learn key metrics to focus on so you can identify what travel shoppers like and dislike – and produce more video content that gets liked.

Here’s An Excerpt From This Resource

Like any form of advertisement, you need to get your video out to your target audience. Where is that audience? Well, it’s hard to say exactly. One thing is certain though, travel shoppers are looking everywhere.

The average holiday booked online takes 29 days and 12 searches on 22 different travel sites. In order to influence as many booking decisions as possible, your video needs to be out there where travel shoppers can see it – your own website, OTAs (which many use to research and compare hotels, not just book), social media sites, video sharing sites, travel review sites and the list goes on.

Don’t attempt to get your video and other visual content out to all of these sites yourself, use a trusted partner that has the distribution, viewing technology and relationships to get it out there for you

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Leonardo