There are so many different channels travel shoppers have at their disposal, that creating content that can stand out has become difficult and increasingly strategic.
To increase conversions, you need to reach and engage travel shoppers with content that appeals them.
This whitepaper explains how to reach and engage online travel shoppers and convert them into your hotel guests. Download now!
Topics Covered In This Whitepaper
Driving Traffic Versus Converting Traffic
The difference between these terms is key and we break down what your content needs in order to have both.
What Online Travel Shoppers Want To See
We analyzed online media views to find out what online travel shoppers want to see – so you can showcase the right content they’re looking for.
The Path To Improved Conversions
We lay out the steps you need to undertake to see your direct bookings rise.
Here’s An Excerpt From This Resource
Today’s hotel shoppers typically visit a number of sites during their research process and the decision to book a certain hotel can be made on any number of sites. Yet, hotel marketers notoriously spend a tremendous amount of time, money and effort on initiatives designed to get more bookings through brand.com and hotel vanity websites, often underestimating the importance of reaching and engaging consumers on third party sites like online travel agencies, social media sites and review sites, among others.
Regardless of how much you invest in driving consumers to your sites, you cannot abolish their tendency to visit other sites while researching and comparing their hotel options. One important thing to keep in mind is that a hotel shopper can make a decision to book your hotel or not based on what they see on any one of thousands of sites.
The fact is that most consumers will check out your hotel information, reviews and prices on other sites. What happens when they do? What do they experience? What do they see?