Rich visual media is the key to telling a unique story that can attract travel shoppers.
You can enhance your online presence by finding your authentic story that will resonate with travel shoppers and increase your direct bookings.
Does that sound too good to be true? Download our whitepaper today to learn how you can achieve this and see your conversion rate grow.
Topics Covered In This Whitepaper
How Hoteliers Can Use Visual Storytelling To Drive Bookings
Learn how you can use visual storytelling for your property (even if you don’t think you have a story to tell).
The Impact Rich Media Has On Travel Shoppers
It’s no secret that travel shoppers want to see rich visual media so make sure you meet that desire.
How To Connect With Travel Shoppers And Get Them To Engage With Your Property
Travel shoppers respond to specific content. We lay out what leads to more engagement with them.
Here’s An Excerpt From This Resource
To set themselves apart in the online marketplace and reach their sales objectives, hoteliers should begin exploring the power and potential associated with online merchandising. This is the ability to present your hotel in a way that is compelling to the travel shopper.
Building on the proven practices of successful retail merchandisers, online merchandising enables hotel owners and management companies to leverage the full reach and impact of online travel sites to differentiate themselves and drive bookings growth.
Online merchandising draws on rich media and visual content to present the benefits and features of hotel properties that are most relevant to targeted customers – enhancing their shopping and purchasing experience.