In today’s changing world of technology and online tools, your online travel content may be in need of a makeover.
We’ve gathered all the information you need to create better online content that shows what you have to offer, differentiates your property from the competition and helps you convert online travel shoppers.
Download our whitepaper today to learn how to adapt your content strategy to the changing technologies facing us today and more!
Topics Covered In This Whitepaper
Why Online Content Is Crucial In Today’s World
Your potential guests are looking for properties online so learn why it’s important to meet them there.
The Importance Of Visual Rich Media
We share why giving travel shoppers the visual content they want is absolutely necessary.
How To Take Advantage Of Visual Storytelling
Visual storytelling is the way of the future, so get familiar with it now to get ahead of the competition.
Here’s An Excerpt From This Resource
Invest in rich visual content – photography, 360° spins and video. You need to have current photography and video on travel websites as they are gateways to your own sales channels. According to Sapient, adding video to a travel client’s site more than doubled the number of people who went on to book the product.
Marry your visuals with written content to provide context. “Context helps to shift decision making away from price and enables travelers to make better-informed decisions. Context means offering useful information and details and support making relevant comparisons between products and services.”
Ensure your content is reaching travel shoppers wherever they are and giving them the rich visual experience they demand. These days, travel shoppers use multiple websites while planning their trips including online travel agencies, social media and review sites, destination sites and more.