Rich visual media is the way of the future in the travel industry. Compel travel shoppers to book with you by engaging with them in ways they respond to.
This whitepaper by Sapient will show why your property needs compelling rich media now.
Discover how rich media will play an important role in the future of travel distribution and more! Download today.
Topics Covered In This Whitepaper
The Importance Of Rich Media
Travel shoppers expect a certain experience when on your website or else they will go to a competitor. Don’t let that happen to you.
How A User-Oriented Website Will Benefit Your Property
Learn how travel shoppers want to engage with your online presence.
How To Inspire, Illustrate And Simplify Your Online User Experience
The easier it is to navigate around your website, the more satisfied travel shoppers will be.
Here’s An Excerpt From This Resource
Whether a customer is booking a holiday and wants detailed views of the resort’s pool, or she is traveling for business and wants to see the details of the fitness center that she will be using for the next two weeks, rich media will help answer those questions, allay fears, and close the sale.
Similar to CRM, most of the early experiments into rich media online focused too much on the technology itself, and not on how the technology will add real value to the business.
In the case of rich media, suppliers need to consider how rich media will enhance the customer experience, while considering the cost of creating and updating the content. Spinning logos might be fun for a developer to create, but they don’t add real value to a customer experience.