Everywhere you look, people’s eyes are glued to their smartphones and you can bet travel shoppers are no different!
Smart properties know they must integrate mobile-optimized sites into their marketing strategy to stay competitive. That means creating device-specific content that focuses on the travel shopper’s needs at that moment.
Download this whitepaper today to get in on the tremendous opportunity that the mobile market is offering!
Topics Covered In This Whitepaper
Where Is The Mobile Market Going?
The mobile travel shopping market is continuing to grow. We show you how it will influence travel shopping behavior in the future.
How Travel Shoppers Are Using Mobile
Discover what travel shoppers look for when on mobile and how to engage with them.
Seven Must-Haves For A Great Mobile Hotel Website
We lay out the seven essential elements your mobile website needs.
Here’s An Excerpt From This Resource
The challenge for hotels is to get on the leading edge of the growing mobile commerce market. According to Google, Travelers typically walk through five stages of travel – dreaming, planning, booking, experiencing and sharing. Mobile users are engaging in travel-related activities on their smartphones in all five stages to different extents.
In the dreaming and planning stages, they are using their smartphones to learn about their destinations, comparison shop, read reviews, watch videos and check maps for directions and surrounding attractions.
It’s up to hotel marketers to make sure their sites cater to travelers in all five stages. A mobile-optimized website that allows mobile users to see themselves enjoying a stay there, tells the user everything he or she needs to know about the property and location and provides the option to book directly or contact the hotel – all as part of one seamless process – is a winner.