How do travel shoppers research and book travel online? We dived into the data to get you the answers.
This whitepaper covers a survey conducted about online travel shopping behavior related to research and booking properties online.
Don’t waste another minute trying to guess how travel shoppers engage with your content. Download today and learn to better align your property with the wants of travel shoppers.
Topics Covered In This Whitepaper
The Importance Of Online Research In The Shopping Journey
Travel shoppers rely on online research. That makes it more important than ever for your content to stand out from the rest.
How Connected Travel Shoppers Are To The Online World
Travel shoppers turn to the internet at every stage of their decision journey. Learn to meet them every step of the way.
The Impact Visuals Make On Travel Shopping Perceptions
Good visuals allow travel shoppers to imagine themselves at your property. Learn what you need to do to have your visuals garner that same feeling.
Here’s An Excerpt From This Resource
When asked to consider a number of factors other than price and location, online travelers rated visuals of accommodations as “very important” more often (28%) than any other factor (of the seven factors mentioned in the survey) in selecting one hotel over another.
This places visuals well ahead of the description of the property (23%) and information about the destination (17%). Online travelers are at least twice as likely to rate visuals as “very important” as they are property star ratings (14%), customer reviews and testimonials (13%), the brand of hotel (11%) and loyalty program (8%).
The survey also revealed that certain groups of online travelers are more likely than others to rate hotel visuals as “very important.”