The worlds of hotel marketing and technology are becoming forever attached and intertwined.
This means you have to keep yourself up to date on the newest practices and processes to stay ahead of the competition. That was the reasoning behind creating this whitepaper and it should also be the reason you download it today.
Learn what you need to add to your marketing tool-kit and increase your occupancy rates today.
Topics Covered In This Whitepaper
The Importance Of Multimedia
Travel shoppers want to see visuals, so we show you how to share your visuals in a way that conveys meaning and drives bookings.
How To Tell A Story That Is Shareable Across The Web
Gone are the days of researching travel destinations on one website. Learn what stories resonate with travel shoppers on the many channels they’re searching for accommodations online.
Mobile, Mobile, Mobile
Need we say more? Here we share the rising importance of mobile optimization.
Here’s An Excerpt From This Resource
Word-of-mouth continues to be extremely valuable in the travel sector, especially online. More than two thirds of online travel shoppers now cite traveler reviews (either on OTAs or travel review websites) as influential when planning their leisure trips.
Clearly, people want to share their experiences and see what others have to say. Make sure you leverage social media in the following ways:
Encourage, monitor and respond to traveler reviews – you can even integrate reviews right from TripAdvisor into your website. Invite your guests and website visitors to join your social communities and easily share your website with their social networks – link to Twitter, Facebook and email from your website but also encourage guests on-site to join. Ensure your social communities offer visitors valuable information that keeps them engaged and coming back.