The first impression of a travel shopper is a crucial step in their decision to book with you or not.
Your website is the digital front door to your property, so you have to ensure their experience is one that is both engaging and memorable.
Make the best first impression with our guide that takes you through the process to creating a strong online presence.
Topics Covered In This Whitepaper
The Importance Of A Strong Online Presence
You will see success in the long run if you employ these guidelines we’ve laid out for you on your website.
How To Make A Strong First Impression Online
We show you how to make your first impression with travel shoppers a great one.
How To Increase Engagement And Bookings Through Your Website
Learn how to make your website an enjoyable experience that leads to more conversions.
Here’s An Excerpt From This Resource
Our recent study of hotel e-business practices revealed an array of interesting and actionable insights in this regard. The Leonardo survey, which generated responses from 590 companies across the world, sought to identify the e-marketing tactics that are most actively being applied and the ones proving most effective at producing conversions.
Consistent with other studies of e-commerce behavior, we found that a combination of rich media and social media tactics tend to maximize outcomes in terms of customer experience and conversion.
More specifically, e-business professionals are realizing their best results by marrying rich visual content — such as videos and visual hotel tours — with user generated reviews, ratings and rankings.