Online travel shoppers value rich visual content that can inform and support their booking decision. Is it any wonder you should be selling your property that way?
That’s where visual storytelling comes into play. Visual storytelling grabs the attention of a travel shopper more than anything else, which is why we created this whitepaper. Download it today to learn how visual storytelling differentiates your property from the competition and can increase your bookings today.
Start communicating your story to interested travel shoppers today!
Topics Covered In This Whitepaper
How To Tell Your Visual Story To Travel Shoppers Online
Learn how to find your unique story and communicate it in an appealing way to travel shoppers.
Why Visual Media Is A Necessity For Your Website
The competition in the hotel industry is only increasing so you must learn to use visual media to your advantage.
The Implications Of A More Visual World For Hotel Marketers
The world is becoming a visual place, meaning travel shoppers expect your website to follow suit.
Here’s An Excerpt From This Resource
Just as store merchandising has been essential over the years to the success of retail, evidence suggests that visual merchandising is driving conversions and generating sales in the online world. But the shopper’s growing expectations must be met to produce these results.
In one study of shopper behavior, Adobe found that shoppers “need to feel like they are getting an ‘in-store’ experience when they’re ‘browsing’ online…High quality, large images, with zoom, spin and color options emulate the ‘touch and feel’ experience of shopping in-store, while the use of video can show products in real use, simulating a ‘knowledgeable’ in-store clerk’s live demonstrations.”
Such trends are now beginning to reshape online travel shopping, particularly with regard to hotels. Online buyers are looking for rich and descriptive information that will support their travel purchases – distinguishing one option from another.