Sabre Expands Adoption of Leonardo Multi-Media Display Technology to GetThere Channel
Sabre Travel Network Chooses Leonardo’s Technology to Offer Enhanced Visual Merchandising Opportunities for Hotels
Toronto, Canada and Southlake, Texas – October 29, 2014 – Leonardo Worldwide Corporation today announced that Sabre Corporation has expanded the adoption of Leonardo’s multi-media display technology to GetThere, a popular booking travel channel for business travelers. The adoption of Leonardo’s Multi-Media Web Galleries by GetThere follows the successful implementations on two other Sabre channels, Sabre Red and TripCase.
GetThere provides a powerful platform for millions of business travelers in 95 countries from government agencies and the world’s most recognizable brands to book business travel and manage expenses.
By embedding Leonardo’s Multi-Media Galleries containing hotel images, 360 tours and videos within their hotel details pages, GetThere provides travel shoppers with more immersive visual experiences as they research and book hotels. Hotel chains subscribing to Leonardo’s VScape Digital Asset Management System will continue to manage their media on GetThere but will also receive the added benefit of near real time updates to the images on their hotel details pages due to direct connectivity of their VPowered galleries within the VScape database.
Hotel properties that subscribe to Leonardo’s VBrochure Online Merchandising System will have the added benefit of a richer, more immersive experience with the ability to create customized viewers targeted for corporate and federal travelers, displayed on the hotel details pages of GetThere.
With GetThere in the VNetwork, the most extensive visual media syndication network in the global travel industry, hotels have the opportunity to reach and engage corporate travelers with a more visual story.
“Consumers today expect websites to deliver immersive visual experiences. Travel shoppers crave rich visual content when they embark on their travel shopping journey and the demand for rich media, such as virtual tours and videos, is increasing. By adopting Leonardo’s multi-media display technology, GetThere is providing corporate travel shoppers with a more visually compelling online experience,” says John McAuliffe, Leonardo’s President.
About Sabre Corporation
Sabre® Corporation (NASDAQ: SABR) is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre also operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.