SilverNeedle® Hospitality Expands Technology Agreement with Leonardo
Leonardo Technology Selected by SilverNeedle® Hospitality to Manage, Distribute and Display Hotel Media.
Toronto, Canada and Singapore – June 16, 2014 – Leonardo Worldwide Corporation has been providing SilverNeedle® Hospitality with the technology to easily source and manage digital media and distribute it to the world’s largest travel website network for a number of years. SilverNeedle® Hospitality recently expanded their services to include Leonardo’s technology to display hotel media on its consumer brand websites.
Impactful Visual Experiences
Leonardo’s Multi-Media Display Galleries have been embedded in the Photo Tour pages of the websites for hotels under the SilverNeedle® Hotels and SilverNeedle® Collection brands, enhancing the visual experiences by:
- Displaying multiple types of media including images, 360° virtual tours and video to capture attention and engagement.
- Presenting optimized galleries to website visitors according to their software, bandwidth and device/screen size.
- Ensuring media loads quickly through the world’s most reliable Content Delivery Networks, distributed globally.
With the adoption of Leonardo’s multi-media display technology, SilverNeedle® Hospitality is now using VScape as a complete end-to-end media management, distribution and display solution that ensures the visual presentations of its hotels are consistent, accurate and compelling where consumers are viewing them online.
“As a progressive hospitality company, we align ourselves with top-tier technology partners like Leonardo, a company that has established its position as a technology leader in the industry. Leonardo has served us well for many years and we are happy to grow our relationship with them,” said Mark Wong, SilverNeedle® Hospitality’s Vice President of Digital Marketing.
“It is a pleasure to provide SilverNeedle with a single, integrated system for media management, distribution and display. They continue to benefit from the many features that make managing large quantities of high-resolution media more efficient and seamlessly delivery it to thousands of travel channels including GDS and IDS networks. Now they also benefit from increased engagement and direct bookings due to visually engaging media on their brand websites,” said Leonardo’s President, John McAuliffe.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
About SilverNeedle® Hospitality
SilverNeedle® Hospitality is an innovative and progressive integrated hospitality investment, management and development company, with a focus on mid to upscale hotels and resorts that are intelligently designed and operated for the professional and leisure needs of the business traveller. SilverNeedle® Hospitality currently operates more than 60 managed and licensed properties with three properties under development, together accounting for more than 4,000 keys in Asia Pacific. Headquartered in Singapore, SilverNeedle® Hospitality has regional offices in Bangkok, Sydney and Bangalore.
The Nadathur Group, an investment firm owned by Nadathur S. Raghavan, co-founder of NASDAQ-listed Infosys Technologies, founded SilverNeedle® Hospitality. For more information, please visit snhgroup.com.