Thon Hotels Selects Leonardo Technology for Digital Asset Management and Connectivity to Travel Website Network
Toronto, Canada and Norway – August 2nd, 2016 – Leonardo Worldwide Corporation today announced that Thon Hotels, one of Norway’s top hotel chains and part of the Olav Thon Group, has adopted its enterprise digital asset management technology to simplify the management and distribution of visual content for more than 70 hotels across Norway, Sweden, Brussels and Rotterdam.
With an expanding portfolio of one-of-a kind hotels, Thon needed an easy and efficient way to organize and manage large quantities of high-resolution hotel images and make them accessible to online travel shoppers. By subscribing to Leonardo’s VScape Digital Asset Management System, Thon can easily manage its growing visual content library and syndicate images to the VNetwork, the most extensive visual media syndication network in the global travel industry including all four GDSs, major OTAs and travel research sites.
“We see Leonardo as a valuable tool to automate the distribution of our hotel images to OTA, GDS and meta-search channels as well as corporate travel agencies. Being able to deliver our hotel images easily (without investing a lot of time or resources) and accurately to corporate and leisure travel websites impacts our ability to stay competitive as a convenient, high quality hotel brand,” says Thomas Lyseggen, Web Coordinator, Thon Hotels.
“We’re pleased to be providing Thon Hotels with a complete solution that helps them reduce the costs of managing their growing hotel image library and gives them the opportunity to increase revenue by displaying more and higher resolution images on the websites and booking channels that travelers use throughout the travel shopping journey. We believe Thon will benefit greatly from the adoption of our digital asset management and distribution technology,” says John McAuliffe, Leonardo’s President.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online. For more information about Leonardo, visit www.leonardo.com.
About Thon Hotels
At Thon Hotels, we know that our guests have different hotel needs on different occasions. This is why we have developed three concepts, which will make it easier to choose the right hotel. By offering a warm and welcoming atmosphere in the hotel and a high level of service among knowledgeable employees, we will give our guests a positive hotel experience every time they stay with us.