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The story, which follows the journey of the young protagonist, unfolds between the world of cyber security, helicopter search and rescue missions in extreme conditions and the contribution of space technologies to the security and monitoring of the Earth.
“We created this commercial with the idea of showcasing the world of Leonardo and how our technologies, people and skills are present not only in many ways, but also in many different worlds,” explains Helga Cossu, Chief Digital Identity & Outreach Officer at Leonardo.
She continues: “We started from the consideration that to truly understand who we are, it is not enough to look at a single sector, but we need to enter all the worlds in which Leonardo operates every day. The advert conveys suggestions.”
Featuring real employees, the video focuses on the wealth of expertise that underpins the Group's innovation and its ability to respond to increasingly complex technological and operational challenges. The message reinforces Leonardo's positioning as an enabler of the future, attuned to the needs of institutions and communities, and a point of reference for new generations.